Brand Story

Founded in 1973 by Mary Ella Gabler, Peacock Alley helped establish the luxury linen market in the United States, beginning with a handcrafted boudoir pillow discovered by a Neiman Marcus buyer. More than five decades later, the family-owned and operated company remains committed to elevating everyday life through beautifully made bedding and bath linens. Its legacy is built on timeless design, exceptional comfort, and an uncompromising dedication to quality.

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Product Line
Peacock Alley offers a comprehensive collection of luxury bedding, sheets, duvet covers, ...  Read More